Data protection explanation
The General Data Protection Regulation applies in principle.
This data protection declaration clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profile (hereinafter referred to collectively as “online offer”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Types of data processed:
- Inventory data (e.g., names, addresses).
- Contact details (e.g., e-mail, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of persons affected
Visitors and users of the online offer (hereinafter we also refer to the data subjects as “users”).
Purpose of processing
- Provision of the online offer, its functions and contents.
- Responding to contact requests and communication with users.
– Safety measures.
– Reach measurement / marketing
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable who can be identified directly or indirectly, in particular by means of an assignment to an identifier such as a name, an identifier number, location data, an online identifier (e.g. cookie) or to one or more special characteristics, the expression of the physical, physiological, genetic, psychic, economic, cultural or social identity.
“Processing” means any process carried out with or without the aid of automated procedures or any such series of operations relating to personal data; The term extends widely and encompasses virtually any handling of data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not communicated to an identified or identifiable natural person.
Pprofiling” means any type of automated processing of personal data consisting of the use of that personal data to assess certain personal aspects relating to a natural person, in particular aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location of that natural person;
“Controller” means the natural or legal person, authority, body or other body which alone or jointly with others decides on the purposes and means of processing personal data.
“Processor” means a natural or legal person, authority, body or other body which processes personal data on behalf of the controller.
Decisive legal argument situations
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. Insofar as the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 para. 1 lit. and the following DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit serves. d GDPR as legal basis.
We hit in accordance with the article. 32 DSGVO taking into account the state of the technology, the implementing costs and the kind, the extent, the circumstances and the purposes of the processing as well as the different entry likelyhood and gravity of the risk for the rights and freedoms of natural people, suitable technical and organizational measures to guarantee a level of protection adequate to the risk.
If we have data in a third country (i.e. outside the European Union) (EU) or the European Economic Area (EEA)), or in the context of the use of third party services or disclosure, or transmission of data to third parties, this is only done if it is intended to fulfil our (before) contractual obligations, based on your consent, due to a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
You have the right to request that the data concerning you which you have provided to us be obtained in accordance with Art. 20 GDPR and that they be transmitted to other persons responsible.
Furthermore, in accordance with Art. 77 GDPR, you have the right to file a complaint with the competent supervisory authority.
You have the right to revoke your consent pursuant to Art. 7 para. 3 GDPR with effect for the future
You can object to the future processing of the data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against the processing for purposes of direct marketing.
Cookies and right of objection for direct marketing
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie primarily serves to store the information about a user (or the device on which the cookie is stored) during or even after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart can be stored in an online shop or a login status. “Permanent” or “persistent” means cookies that remain stored even after the browser is closed. For example, the login status can be stored if the users search for it after several days. Similarly, such a cookie may store the interests of users used for range measurement or marketing purposes. “Third-party cookie” means cookies offered by providers other than the person responsible for the online offer (otherwise, if it is only their cookies, they are referred to as “first-party cookies”).
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the browser’s system settings. The exclusion of cookies can lead to functional limitations of this online offer.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude the deletion. If the data is not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.
According to statutory requirements in Germany, the storage takes place in particular for 10 years according to § § 147 para. 1 AO, 257 para. 1 nos 1 and 4, para. 4 HGB (books, records, management reports, booking documents, trading books, for taxation of relevant documents, etc.) and 6 years
According to legal requirements in Austria, the storage takes place in particular for 7 J according to § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, documents, business documents, statement of revenue and expenditure, etc.)22 years in the case of land and 10 years in the case of documents relating to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States for which the Mini-One Stop Shop (MOSS) is used.
In addition, we process
- Contract data (e.g., subject matter of contract, duration, customer category).
- Payment data (e.g., bank details, payment history)
by our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
We are based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Participants in Amazon EU’s partner program, designed to provide a media for websites that can be earned by placing advertisements and links to Amazon.de advertising reimbursement (so-called affiliate system). As an Amazon partner, we earn from qualified purchases.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.
Partner programme AWIN
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b GDPR for the purpose of providing the user account. The processed data include in particular the login information (name, password as well as an e-mail address). The data entered as part of the registration will be used for the purpose of using the user account and its purpose.
Users can be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data before the end of the contract. We are entitled to irretrievably delete all data stored by the user during the duration of the contract.
Furthermore, we reserve the right, on the basis of our legitimate interests according to Art. 6 para. 1 lit. f. GDPR, to process the data of the users for the purpose of spam recognition.
The data provided in the context of the comments and contributions are permanently stored by us until the objection of the users.
The following comments may be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. Users receive a confirmation email to verify that they are the owner of the entered email address. Users can unsubscribe from current subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the consent of the users, we store the time of registration together with the IP address of the users and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We can store the e-mail addresses we have sent for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Akismet Anti Spam check
Our online offering uses the Akismet service provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) DSGVO. With the help of this service, comments of real people are distinguished from spam comments. In addition, all comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. These data include the entered name, the email address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry.
Further information on the collection and use of the data by Akismet can be found in the data protection instructions of Automattic: Https://automattic.com/privacy/.
Users can use pseudonyms or refrain from entering the name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we don’t see alternatives that work just as effectively.
Establishment of contact
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user’s information on the processing of the contact request and its processing according to Art. 6 para. 1 lit. b) GDPR. The user information can be stored in a customer relationship management system (“CRM System”) or a comparable request organization.
We delete the requests if they are no longer required. We review the necessity every two years; The statutory archiving obligations also apply.
Hosting and e-mail
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services, which we use for the purpose of operating this online offer.
We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospects and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. f GDPR i.V.m. Art. 28 GDPR (conclusion of contract processing contract).
Collection of access data and log files
We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of the retrieval, transmitted data quantity, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate abuse or fraud) and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the final clarification of the respective incident.
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics as well as other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of the personal data of the users, reference is made to the following information about the Google services. Directives of utilisation: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet use. Pseudonymous user profiles of the users can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: Http://tools.google.com/dlpage/gaoptout?hl=de.
The personal data of the users will be deleted or anonymized after 14 months.
Jetpack (WordPress Stats)
We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) the plugin Jetpack (here the sub-function “WordPress Stats”), which includes a tool for statistical evaluation of visitor accesses and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website.
Online social media presence
We maintain online presence within social networks and platforms in order to communicate with the active customers, interested parties and users and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
Unless otherwise stated in the context of our data protection declaration, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write posts on our online presence or send us messages.
Integration of services and content of third parties
We rely within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) includes content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter referred to as “content”).
This always assumes that the third-party providers of this content perceive the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to use only those content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, contain technical information on the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as be connected to such information from other sources.
Use of Facebook social plugins
We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Social plugins (“plugins”) of the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like,” “Like” or a “thumb up” sign) or are with the addition “Facebook The list and appearance of Facebook social plugins can be viewed here: Https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user calls a function of this online offer that contains such a plugin, his device establishes a direct connection to the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform the users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or by submitting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is nevertheless the possibility that Facebook will discover and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of the privacy of the users, can be found in the data protection instructions of Facebook: Https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: Https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
Further information about the data use by Google, setting and contradiction possibilities, get to know in the data protection explanation from Google (https://policies.google.com/technologies/ads) as well as in the settings for the representation of advertising insertions by Google (https://adssettings.google.com/authenticated).
State of the data protection explanation: November, 2019